The iPhone 13 hits shelves

Apple officially launched its next-generation iPhone 13 line on Friday, with four new smartphones hitting shelves and shipping to customers who secured their orders early.

Last week, the company showed off its latest devices — the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro and iPhone 13 Pro Max, as well as a new iPad, iPad mini and Apple Watch — at a closely-watched media event. Not long after iPhone pre-orders went live three days later, estimated arrival times for some models slipped to October or November. (The Apple Watch is not yet available for purchase.)

The new iPhones don’t include any groundbreaking design changes or features, at least compared to last year’s 5G announcement. But they do include better cameras, a longer-lasting battery and faster processing. Other additions include a massive storage option for the Pro models (1 terabyte), a new Portrait mode for shooting videos.

The updated iPad line, which is also available in stores, includes a faster processor, a new 12 MP ultrawide camera — which uses machine learning to adjust the front-facing camera during FaceTime video calls — and supports a True Tone feature that adjusts the screen’s brightness to ambient lighting.

The updated iPad line, which is also available in stores, includes a faster processor, a new 12 MP ultrawide camera — which uses machine learning to adjust the front-facing camera during FaceTime video calls — and supports a True Tone feature that adjusts the screen’s brightness to ambient lighting.

Meanwhile, the iPhone 13 mini starts at $699 for 128 GB (more storage for its base model than ever before) and the iPhone 13 costs $799, starting with 128 GB. The smartphones come in five new colors: pink, blue, black, white and red.

For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping — some of which include a free device. The catch, however, is that users will need to trade in relatively new devices, and trade-in programs typically ties customers to a long contract that can include high-priced data plans.

The full-size iPad costs $329 for 64 GB storage — double the storage that typically ships on an entry-level iPad. For schools, the device costs $299. The iPad mini starts at $499.

The new Apple Watch Series 7 smartwatch, which features a slimmer design with a wider screen, will be available later this fall, starting at $399.

“Apple said that it would come out later this fall, so that’s between now and late December,” Llamas said. “That could be an area where there will be supply issues.”

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